I think he chose X with every intention of retaining the name.

…r finds its new, multimedia and AI-based, identity. I also suspect — and here’s my second thought — that X will end up being the parent company, and that the Twitter brand will resurface sooner rather than later.
Ashes to ashes, dust to dust, Twitter to X
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Nick Hilton
Graeme Ing
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Jul 25, 2023
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I think he chose X with every intention of retaining the name. You said yourself how he loves that letter. He's reminiscing on what X.com could have been and is having a second go.
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Written by Graeme Ing237 Followers
·35 Following
Chiefly, I write about fascinating things from history. Professional author of fantasy/sci-fi, world traveller, geek and videographer
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