I've been following the Bilzerian phenomena for years now. I think genius is going a bit far, but he definitely has his pulse on what people want to see, and was shrewd enough to capitalize on it. From a branding perspective, getting married will dent his wild bachelor image, but he could make it work if he simply pulled his wife into the Brand. She's probably a crazy party chick like him and a model anyway. But it could actually enhance his brand, because now you have all the guys wanting to be him (and they DO even if they won't admit it - Freud wrote a whole paper about this.), especially if his wife is hot, but also all the girls envying and wanting to be his wife too.